6 HR Technology Trends to Watch this year

In the ever-evolving landscape of HR technology trends, the quest for enhancing the hiring process and elevating the candidate experience remains paramount. At HKHR, a trailblazing Recruitment Agency, we are not only avid observers of HR Technology Trends but ardent participants in their embrace. Our commitment to staying at the forefront of advancements equips us with the knowledge and tools necessary to assist you in discovering, engaging, and recruiting top-tier talent for your organisation through cutting-edge HR technology.

Navigating the swiftly changing currents of the recruitment sphere can be a daunting task, one that demands considerable time, resources, and expertise. It is precisely here that the synergy between innovation and professional partnership becomes evident. As an esteemed recruitment agency in Hong Kong, we stand ready to offer you a guiding hand, bridging the gap between your hiring needs and the ever-evolving world of HR technology solutions. Let us be your trusted ally, providing the best-in-class HR technology solutions and services that align seamlessly with your unique recruitment demands.

In this blog post, we will share six recruitment technology trends that are shaping the future of recruitment in 2023. These trends include:

  1. AI-powered talent intelligence platforms
  2. Virtual and hybrid recruiting events
  3. Video interviewing and assessment tools
  4. Employee referral platforms
  5. Company review sites
  6. Recruitment marketing automation

Note: All Linked for References can be found at the end of this post

We will also explain how these trends can benefit your organisation and how a recruitment agency in Hong Kong can help you leverage them.

Let’s dive in and see how these trends can transform your recruitment strategy in 2023.

AI-powered talent intelligence platforms

Artificial intelligence (AI) is transforming the way recruiters find, engage, and evaluate candidates. AI-powered talent intelligence platforms (TIPs) use natural language processing, machine learning, and data analytics to automate and optimise various aspects of the recruitment cycle, such as sourcing, screening, matching, and interviewing.

TIPs can help HR Teams save time and money, reduce bias and human error, and enhance the quality and diversity of talent pools. TIPs can also provide insights and recommendations to improve hiring decisions and outcomes.

Some examples of TIPs are Eightfold.ai, Hiretual, Phenom, and SeekOut.

How can AI-powered talent intelligence platforms benefit your organisation?

AI-powered talent intelligence platforms can help you:

  • Find the best candidates for your open roles from various sources, such as job boards, social media, or your own database.
  • Engage with candidates through personalised and automated messages, such as emails, texts, or chatbots.
  • Screen candidates based on their skills, experience, qualifications, and fit for your organisation.
  • Match candidates to the most suitable roles based on their preferences, potential, and career aspirations.
  • Interview candidates using smart questions, scoring systems, and feedback mechanisms.
  • Hire candidates faster and more efficiently by reducing manual tasks and human intervention.

If you organization doesn’t conduct enough hiring to warrant the investment into TIPs, an alternative is to partner with a  recruitment agency in Hong Kong  that can help you leverage AI-powered talent intelligence platforms by:

  • Providing you with access to the latest and most advanced TIPs in the market.
  • Helping you select the best TIPs for your specific hiring needs and goals.
  • Training you on how to use TIPs effectively and efficiently.
  • Supporting you throughout the entire recruitment process using TIPs.
  • Monitoring and measuring the performance and impact of TIPs on your hiring outcomes.

Virtual and hybrid recruiting events

The COVID-19 pandemic has accelerated the adoption of virtual and hybrid recruiting events, such as career fairs, webinars, hackathons, and networking sessions. These events allow recruiters to reach a wider and more diverse audience of candidates, regardless of their location or availability.

Virtual and hybrid recruiting events also offer benefits such as lower costs, higher engagement, better data collection, and more flexibility. Recruiters can use various tools and platforms to host and manage these events, such as Brazen, Handshake, Hopin, and vFairs.

How can virtual and hybrid recruiting events benefit your organisation?

Virtual and hybrid recruiting events can help you:

  • Expand your reach and exposure to potential candidates from different regions, backgrounds, and skill sets.
  • Engage with candidates through interactive and immersive features, such as live chats, video calls, polls, or quizzes.
  • Collect and analyse data from candidates, such as their profiles, interests, behaviour, or feedback.
  • Flexibly adapt and customise your events according to your needs and preferences, such as the format, duration, frequency, or agenda.


Video interviewing and assessment tools

Video interviewing and assessment tools are becoming more popular as recruiters seek to streamline the hiring process and enhance the candidate experience. These tools enable recruiters to conduct live or pre-recorded video interviews with candidates, as well as administer video-based assessments to measure their skills, personality, and fit.

Video interviewing and assessment tools can help recruiters reduce travel costs, increase efficiency, improve consistency, and eliminate scheduling conflicts. They can also provide a more interactive and immersive way to evaluate candidates’ communication, collaboration, and problem-solving abilities.

Some examples of video interviewing and assessment tools are HireVue, InterviewStream, Modern Hire, and VidCruiter.

How can video interviewing and assessment tools benefit your organisation?

Video interviewing and assessment tools can help you:

  • Conduct live or pre-recorded video interviews with candidates at any time and from any location.
  • Administer video-based assessments to measure candidates’ skills, personality, and fit for your organisation.
  • Review and compare candidates’ video responses using scoring systems, feedback mechanisms, or analytics.
  • Enhance the candidate experience by providing a convenient, flexible, and engaging way to interact with your organisation.

Employee referral platforms

Employee referral platforms are designed to leverage the power of employee networks to source and attract qualified candidates. These platforms enable employees to easily share job openings with their contacts via email, social media, or messaging apps. They also incentivise employees to refer candidates by offering rewards, recognition, or gamification.

Employee referral platforms can help recruiters increase the quantity and quality of applicants, reduce hiring costs and time, improve retention rates, and enhance employer branding. They can also foster a culture of collaboration and engagement among employees.

Some examples of employee referral platforms are Boon, Drafted, Firstbird, and RolePoint.

How can employee referral platforms benefit your organisation?

Employee referral platforms can help you:

  • Tap into the existing networks of your employees to find qualified candidates who may not be actively looking for a job or aware of your organisation.
  • Attract candidates who are more likely to be a good fit for your organisation’s culture, values, and vision, as they are referred by someone who knows them well.
  • Reduce hiring costs and time by relying on your employees’ word-of-mouth and recommendations, rather than spending on advertising or sourcing.
  • Improve retention rates by hiring candidates who are more likely to stay longer, perform better, and be more satisfied with their jobs, as they have a personal connection with your organisation.
  • Enhance employer branding by showcasing your organisation’s reputation, culture, and benefits through your employees’ testimonials and referrals.

Company review sites

Employer review sites are online platforms where current and former employees can rate and review their employers based on various criteria, such as culture, compensation, benefits, management, work-life balance, and career opportunities.

Employer review sites can help recruiters build trust and credibility with potential candidates by showcasing their employer value proposition (EVP) and employee satisfaction. They can also help recruiters identify areas of improvement and address negative feedback.

Some examples of employer review sites are Glassdoor, Indeed, Kununu, and Vault.

How can employer review sites benefit your organisation?

Employer review sites can help you:

  • Showcase your EVP and employee satisfaction to potential candidates by displaying positive ratings and reviews from your current and former employees.
  • Build trust and credibility with potential candidates by being transparent and authentic about your organisation’s strengths and weaknesses.
  • Identify areas of improvement and address negative feedback by listening to your employees’ opinions and suggestions, and taking action to resolve any issues or concerns.
  • Enhance your employer branding by highlighting your organisation’s culture, values, vision, benefits, and career opportunities.

Talent marketing automation

Recruitment marketing automation is the process of using software tools to automate and optimise the marketing activities involved in attracting, engaging, nurturing, converting, retaining candidates.

Recruitment marketing automation can help recruiters create personalised campaigns across multiple channels (such as email, SMS, social media) based on candidate behaviour (such as visiting a landing page or applying for a job). It can also help recruiters measure the effectiveness of their campaigns using metrics such as open rates or conversion rates.

Some examples of recruitment marketing automation tools are HKHR Recrutimetn Beamery, Candidate.ID, Recruitee, and SmashFly.

How can recruitment marketing automation benefit your organisation?

Recruitment marketing automation can help you:

  • Attract more candidates by creating and distributing relevant and engaging content, such as blog posts, ebooks, videos, or podcasts.
  • Engage with candidates by sending them personalised and timely messages, such as welcome emails, newsletters, or reminders.
  • Nurture candidates by providing them with valuable information, resources, or offers, such as job alerts, webinars, or case studies.
  • Convert candidates by prompting them to take action, such as applying for a job, scheduling an interview, or accepting an offer.
  • Retain candidates by keeping in touch with them after they are hired, such as sending them onboarding emails, feedback surveys, or anniversary cards.
  • How can a recruitment agency in Hong Kong help you leverage recruitment marketing automation?
  • A recruitment agency in Hong Kong can help you leverage recruitment marketing automation by:
  • Providing you with access to the best recruitment marketing automation tools in the market.
  • Helping you set up and configure your recruitment marketing automation tools according to your specific hiring needs and goals.
  • Training you on how to use recruitment marketing automation tools effectively and efficiently.
  • Supporting you throughout the entire recruitment marketing process using recruitment marketing automation tools.
  • Monitoring and measuring the performance and impact of recruitment marketing automation tools on your hiring outcomes.


These are some of the recruitment technology trends that you should watch out for in 2023/24 . By adopting and implementing these trends, you can improve your organisation’s performance and competitiveness in the Hong Kong market.

In the swiftly changing landscape of recruitment, it’s understandable if you find it challenging to keep pace with the ever-evolving demands. This is where a strategic partnership with a professional recruitment agency in Hong Kong comes into play, offering you access to the finest solutions and services tailored to your hiring needs.

Enter HKHR Recruitment, a premier name in Hong Kong’s recruitment arena. We’re not just a recruitment agency; we’re your collaborators in sourcing and placing talent within Accounting & Compliance, HR & Admin. Our wealth of experience, coupled with comprehensive knowledge and adept skills, positions us as experts in harnessing the latest recruitment technology trends of 2023.

With an emphasis on efficiency and innovation, we introduce you to the Smart CV – an embodiment of our automated recruitment model. This cutting-edge technology streamlines the hiring process, making it seamless, precise, and attuned to your requirements.

Should our innovative approach resonate with your aspirations, we welcome you to Reach out today for a complimentary consultation and explore the avenues through which we can collaborate to actualise your hiring objectives for the year ahead. Feel free to contact Sarah@HKHR.Asia and check out a demo of our Smart CV Here

Referenced Citations Below



Eightfold.ai: [https://eightfold.ai/]

Hiretual: [https://hiretual.com/]

Phenom: [https://www.phenom.com/]

SeekOut: [https://seekout.com/]

Brazen: [https://www.brazen.com/]

Handshake: [https://joinhandshake.com/]

Hopin: [https://hopin.com/]

vFairs: [https://www.vfairs.com/]

HireVue: [https://www.hirevue.com/]

InterviewStream: [https://interviewstream.com/]

Modern Hire: [https://modernhire.com/]

VidCruiter: [https://vidcruiter.com/]

Boon: [https://goboon.co/]

Drafted: [https://www.drafted.us/]

Firstbird: [https://www.firstbird.com/en/]

RolePoint: [https://www.rolepoint.com/]

Glassdoor: [https://www.glassdoor.com/index.htm]

Indeed: [https://www.indeed.com/]

Kununu: [https://www.kununu.com/us]

Vault: [https://www.vault.com/]

Beamery: [https://beamery.com/]

Candidate.ID: [https://candidateid.com/]

Recruitee: [https://recruitee.com/en-gb/]

SmashFly: [https://www.smashflyx.com/]


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